How to Quickly Negate Exact Keywords in Broad Campaigns? With a Script!

Many of us run 2 types of search campaigns – campaigns containing exact keywords and campaigns containing broad keywords. It’s usually a good idea to add your keywords from your exact campaign as negative keywords into the related broad campaign. If you frequently add new keywords into your exact match campaign, the process of updating […]

How to Upload Customers from Google Sheets to Facebook Custom Audiences?

***Please note that Integromat evolved into Make in February 2022. All content for Integromat is also valid for Make.*** Pushing your existing customer contact details such as email and phone number may be a crucial part of your prospecting (for lookalikes) and remarketing strategy. As always, this can be done manually by uploading CSV files […]

Sneaky Google Ads Tricks to Put Money from Your Pocket into Google’s Pocket

Times are changing. PPC professionals are becoming just executioners of Google’s will. And it will get worse. This article covers sneaky Google Ads tactics which try to maximize your ad spend (and sometimes your true performance).  I’ll try to maintain this accurate and every time I find something problematic, I will add it to my […]

How to Get CallRail Data to Google Sheets

***Please note that Integromat evolved into Make in February 2022. All content for Integromat is also valid for Make.*** Everyone running lead generating campaigns will sooner or later come to the point where calls need to be tracked and reported on. One of the widely used call tracking solutions is CallRail. The problem with CallRail […]