Generate Keywords Like a Boss!

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Ever tried to build a massive KW list consisting of thousands and thousands of KWs by copying and pasting? Not fun, right?!

Generate Keywords Like a Boss

There might a better way to do it. As you can see in the video below, it is relatively easy to build a custom refreshable & expandable KW generator in Excel which avoids tiring and error producing operations. It takes less than 10 minutes. No jokes.

The basic steps are:

  1. Define your KW groups in a spreadsheet (=keywords which are somehow similar OR somehow suitable for being in the same combination group)
  2. Create referenced queries which separate the KW groups
  3. Combine the KW groups as you wish in Power Query (details in the video)
  4. Append all the combination queries into 1 “master query”
  5. Export the sheet or continue to build campaign as next query steps


  1. You should create a naming convention for queries during the process, it makes the work a lot easier.
  2. It is also good to spot check few random KWs if they make sense before you upload to AdWords
  3. Keep a close eye on the campaigns once launched. Some KWs will be definitively driving unwanted traffic, especially when you create 100 000+ KWs. You simply cannot check them all before the launch.

Do you want to learn how to do Power Query magic? Drop comments & contact details into the section below!

Getting Power Query for Excel:

  • Power Query for Excel 2013 is here.
  • Power Query for Excel 2016 is built-in under Data>Get & Transform

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